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The Absolut brand has long been built on the belief that art should bring joy and be open and accessible to everyone. This is further confirmed by its collaboration with one of the most distinctive figures in contemporary art. The visually striking limited-edition Absolut KAWS bottle bears the artist’s iconic signature: the front of the […]

G.H. Mumm was once again the festival’s official champagne, and in addition to hosting its own event, where The Mumm limited edition created in collaboration with renowned glass designer František Jungvirt was unveiled, there were numerous activations and events throughout Karlovy Vary where our champagne was available to both VIP guests and festival visitors. The […]

The Lillet and Ramazzotti brands offer modern takes on the spritz, ranging from subtly fruity to distinctly citrusy. Try the French wine-based aperitif Lillet Rosé, the authentic taste of Italian lemons in Ramazzotti Limoncello, or a full-fledged aperitivo experience without alcohol with Ramazzotti Arancia 0.0%.

This unique spicy vodka combines the unmistakable premium quality of Absolut Vodka with the characteristic heat of TABASCO® sauces, delivering just the right level of spiciness to delight all lovers of bold, intense flavors. The perfectly balanced fusion of smoothness and gradually unfolding heat leaves a pleasantly warming sensation on the lips, completely redefining the […]

His premium spirit enriches the classic taste of Scotch whisky with subtle notes of caramel, vanilla, and ripe fruit, offering a completely new and appealing way to enjoy the Ballantine’s brand. Thanks to its versatility, it will appeal to both experienced whiskey lovers and those who only enjoy such spirits occasionally. Its perfectly balanced and […]

The bartenders‘ education program known as Bar Academy has been a priority for Jan Becher Pernod Ricard for over eleven years. Apart from the essential Bar Academy Absolvent which provides strong mixology fundamentals, JBPR runs also Bar Academy Elite, led by world-class bartenders. Bar Academy Premium that already saw success in the past is now […]

The ceremonial opening of the new addition to Chodov shopping center brought many exciting moments and launching the very first Chivas pop-up store in the Czech Republic was definitely among the top. Customers can pick their favorite premium whiskey Chivas Regal after proper tasting assisted by a brand ambassador and personalize the bottle by custom […]

Desmond Payne, the Beefeater gin master distiller, is one of the most distinguished figures in the world of gin. His distillation art contributed to the gin boom that we have seen in the recent years. He is regarded as a gin icon considering his 50 years of experience in the distillery business. We celebrate this […]

In spring 2017, Four Roses changed the bottle design of their most popular bourbon. The new premium bottle that represents the quality of its contents is now available in the Czech Republic as well. The customary nickname for the regular Four Roses bourbon was „the Yellow Label.“ Due to the design refresh, that is no […]