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His premium spirit enriches the classic taste of Scotch whisky with subtle notes of caramel, vanilla, and ripe fruit, offering a completely new and appealing way to enjoy the Ballantine’s brand. Thanks to its versatility, it will appeal to both experienced whiskey lovers and those who only enjoy such spirits occasionally. Its perfectly balanced and […]

The bartenders‘ education program known as Bar Academy has been a priority for Jan Becher Pernod Ricard for over eleven years. Apart from the essential Bar Academy Absolvent which provides strong mixology fundamentals, JBPR runs also Bar Academy Elite, led by world-class bartenders. Bar Academy Premium that already saw success in the past is now […]

The ceremonial opening of the new addition to Chodov shopping center brought many exciting moments and launching the very first Chivas pop-up store in the Czech Republic was definitely among the top. Customers can pick their favorite premium whiskey Chivas Regal after proper tasting assisted by a brand ambassador and personalize the bottle by custom […]

Desmond Payne, the Beefeater gin master distiller, is one of the most distinguished figures in the world of gin. His distillation art contributed to the gin boom that we have seen in the recent years. He is regarded as a gin icon considering his 50 years of experience in the distillery business. We celebrate this […]

In spring 2017, Four Roses changed the bottle design of their most popular bourbon. The new premium bottle that represents the quality of its contents is now available in the Czech Republic as well. The customary nickname for the regular Four Roses bourbon was „the Yellow Label.“ Due to the design refresh, that is no […]

It has been more than a hundred years when Chivas Regal has established itself as the first luxury whisky in the world. Now, it comes with a new symbol of luxury in its portfolio, premium Chivas Regal The Icon. It has been more than a hundred years when Chivas Regal has established itself as the first luxury […]

Young people are among the most sensitive populations regarding alcohol consumption as some of them can show risky behaviour. Young people are among the most sensitive populations regarding alcohol consumption as some of them can show risky behaviour. That is why we prepared a unique campaign No tolerance to underage drinking!, during which we have […]

First Prestige Selecion Shop of Jan Becher – Pernod Ricard company has been officially opened within the restaurant and unique bar La Bodeguita del Medio in Prague. First Prestige Selecion Shop of Jan Becher – Pernod Ricard company has been officially opened within the restaurant and unique bar La Bodeguita del Medio in Prague. Prestige […]

Subsequent to the publishing of the annual results of Pernod Ricard, we also publish our financial results for the last fiscal year. We reached total sales of 1332 million CZK. Subsequent to the publishing of the annual results of Pernod Ricard, we also publish our financial results for the last fiscal year. We reached total […]