Pernod Ricard Group

French company Pernod Ricard is the world’s leading producer and distributor of premium alcoholic beverages and wines. Pernod Ricard offers 240 premium alcoholic beverages brands in more than 160 world’s countries and it’s ambition is to become a leader in this field. The group manages over 80 branches around the world, where focuses on permanent growth and development.

We build on the philosophy of bringing people together and sharing experiences, and through our activities we try to make the world a nicer place.  This is being reflected by our motto „Créateurs de convivialité“, whereas we as „creators of hospitality“ contribute to our natural need to meet close people and gain exceptional experiences and joy of life.

A unique portfolio of premium brands and a responsible approach in all fields we operate in help us to reach our ambition to become the world’s leader on the market of premium distillates and wines. Pernod Ricard is constantly innovating around the world and adapting to current trends which make up one of the company’s long-term strategy pillars. We focus on a development of new brands and markets, where we respect local specifics and identity.

Our vision

Our philosophy mirrors our endeavour to bring people together and share experiences. Moreover, through our work, we strive to make the world a better place to live in. All this is reflected in our motto “Créateurs de convivialité”. As “Creators of hospitality”, we encourage the innate need to meet together with those near and dear to us, delighting one another with extraordinary experiences and the joy of life.

A unique portfolio of premium brands and a responsible approach in every area of our operation help us to achieve our ambition of becoming a world leader within the premium spirit and wine sector. Throughout the world, Pernod Ricard focuses on innovations and adapts to current trends, which is one of the pillars of the company’s long-term strategy. We also focus on developing new markets and brands, respecting their local specificities and their own identity.

Our portfolio

While being supported by Pernod Ricard Group and its activities, the Becherovka brand is thriving both on the domestic and international markets. Production continues to increase and more than half of it is exported to over 40 countries throughout the world.

Besides Becherovka, the Pernod Ricard Group’s portfolio includes other renowned premium brands such as Ballantine’s, Jameson, Havana Club, Beefeater, Absolut, Chivas Regal, Martell, Olmeca, Malibu, The Glenlivet, Perrier-Jouët, G. H. Mumm, and Jacob’s Creek.

For more information about Pernod Ricard, click here.