Good Times from a Good Place
Sustainability and social responsibility are key areas of our corporate strategy. Our plan up to 2030 called, “Good Times from a Good Place”, consists of four pillars that address all aspects of our business: Land Conservation, Respect for People, Production Cycle and Responsible Consumption. Each of these pillars sets ambitious goals to drive innovation, differentiate brands and attract new, talented faces.
Land protection
All our products carry the character of the country in which they are made. This is also linked to the care of the soil, because it is nature that gives us the most important ingredients needed to create our iconic products with their unmistakable taste. Together with our partners and suppliers, we care for each piece of land and its biodiversity, developing standards for sustainable agriculture and responding to climate change to ensure quality resources for ourselves and future generations.
Respect for people
People are at the heart of everything we create at Pernod Ricard. According to our motto ‘Créateurs de convivialité’, we respect diversity, promote fairness and show respect for all employees and partners.
Production cycle
We recognize the scarcity of some resources and minimize their waste. Therefore, we apply 5 key principles in all steps of our production: rethink, reduce, reuse, recycle and respect.
Responsible consumption
Our products play a very important role in society – they bring people together and bring extraordinary experiences and joy of life. But because we respect social responsibility, we actively fight against excessive consumption, we focus on education among our customers and consumers and teach them to be able to make responsible decisions. Together with our partners, we implement a number of projects aimed at minimizing the negative effects of excessive alcohol consumption.